[PDF] I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience | Semantic Scholar (2024)

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@article{Marwick2011ITH, title={I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience}, author={Alice E. Marwick and Danah Boyd}, journal={New Media \& Society}, year={2011}, volume={13}, pages={114 - 133}, url={https://api.semanticscholar.org/CorpusID:23321842}}
  • Alice E. Marwick, D. Boyd
  • Published in 1 February 2011
  • Sociology

This article investigates how content producers navigate ‘imagined audiences’ on Twitter, talking with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity.

3,335 Citations

Highly Influential Citations

168

Background Citations

1,115

Methods Citations

45

Results Citations

31

Topics

Context Collapse (opens in a new tab)Networked Audience (opens in a new tab)Micro-celebrity (opens in a new tab)Self-presentation (opens in a new tab)Impression Management (opens in a new tab)Broadcast Audience (opens in a new tab)Self-presentation Strategies (opens in a new tab)Self-censorship (opens in a new tab)

3,335 Citations

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When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a

Without You, I'm Nothing: Performances of the Self on Twitter
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  • 2012

Online social platforms collapse or converge public and private boundaries, creating both opportunities and challenges for pursuing publicity, privacy, and sociality. Presentations of the self thus

  • 199
Who Do They Think They’re Talking To? Framings of the Audience by Social Media Users
    David R. Brake

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  • 2012

This article examines the understandings and meanings of personal information sharing online using a predominantly symbolic interactionist analytic perspective and focusing on writers’ conceptions of

  • 77
To See and Be Seen: Celebrity Practice on Twitter
    Alice E. MarwickD. Boyd

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Social media technologies let people connect by creating and sharing content. We examine the use of Twitter by famous people to conceptualize celebrity as a practice. On Twitter, celebrity is

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    Annemarie Navar-Gill

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In the current participatory television environment, social media serves both a social backchannel for interactions between audience members and a direct line of communication between audiences and

  • 15
Audiencing through social media
    Darryl WoodfordKatie ProwdA. Bruns

    Computer Science

  • 2017

This chapter outlines a number of methods for social media analysis across three major platforms: Twitter, Facebook and Instagram, and considers what each tells us about the social media audience.

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Performances of the Online Self for Networked Audiences: An Introduction to the Special Issue
    Smeeta MishraAmani Ismail

    Sociology

  • 2018

Social media affordances enable us to construct multi-faceted online identities and personal brands that we use to engage and interact with audiences—defined and ambiguous, intended and unintended.

  • 4
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Quantifying the invisible audience in social networks
    Michael S. BernsteinE. BakshyMoira BurkeB. Karrer

    Computer Science, Sociology

    CHI

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This paper combines survey and large-scale log data to examine how well users' perceptions of their audience match their actual audience on Facebook, and finds that social media users consistently underestimate their audience size for their posts.

  • 364
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To you who (I think) are listening: Imaginary audience and impression management on Facebook
    Giulia RanziniE. Hoek

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    Comput. Hum. Behav.

  • 2017
  • 47
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Online Media Forums as Separate Social Lives: A Qualitative Study of Disclosure Within and Beyond Reddit
    Martin SheltonKatherine LoB. Nardi

    Sociology, Computer Science

  • 2015

In the authors' inductive analysis, it is found that many reddit users described deliberate social choices to compartmentalize discussions involving content on the website from their social lives beyond.

  • 38

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57 References

Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter
    Danah BoydScott GolderGilad Lotan

    Sociology, Computer Science

    2010 43rd Hawaii International Conference on…

  • 2010

This paper examines the practice of retweeting as a way by which participants can be "in a conversation" and highlights how authorship, attribution, and communicative fidelity are negotiated in diverse ways.

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Taken Out of Context: American Teen Sociality in Networked Publics
    D. Boyd

    Sociology

  • 2010

As social network sites like MySpace and Facebook emerged, American teenagers began adopting them as spaces to mark identity and socialize with peers. Teens leveraged these sites for a wide array of

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Beyond Microblogging: Conversation and Collaboration via Twitter
    Courtenay HoneycuttS. Herring

    Computer Science, Sociology

    2009 42nd Hawaii International Conference on…

  • 2009

A corpus of naturally-occurring public Twitter messages reveals a surprising degree of conversationality, facilitated especially by the use of @ as a marker of addressivity, and shed light on the limitations of Twitter's current design for collaborative use.

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Audiences and Publics: When Cultural Engagement Matters for the Public Sphere
    S. Livingstone

    Sociology

  • 2005

In today's thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace

  • 241
  • Highly Influential
  • PDF
Remote control : television, audiences, and cultural power
    Ellen SeiterH. BorchersGabriele KreutznerEva Warth

    Sociology

  • 2013

1 Changing Paradigms in Audience Studies, David Morley 2 Bursting Bubbles: "Soap Opera", Audiences, and the Limits of Genre, Robert C. Allen 3 Moments of Television: Neither the Text Nor the

  • 69
Youth, Identity, and Digital Media
    D. Buckingham

    Sociology, Education

  • 2007

As young people today grow up in a world saturated with digital media, how does it affect their sense of self and others? As they define and redefine their identities through engagements with

  • 539
'I’m a Lot More Interesting than a Friendster Profile': Identity Presentation, Authenticity and Power in Social Networking Services
    Alice E. Marwick

    Sociology, Computer Science

  • 2005

A typology of user presentation strategies on Friendster, Orkut, and MySpace is presented that discusses how users navigate this fixity in a variety of ways, and how successful the application architecture is in encouraging a particular type of presentation.

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Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life
    D. Boyd

    Sociology

  • 2007

Social network sites like MySpace and Facebook serve as "networked publics." As with unmediated publics like parks and malls, youth use networked publics to gather, socialize with their peers, and

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The cyberself: the self-ing project goes online, symbolic interaction in the digital age
    Laura Robinson

    Sociology, Computer Science

    New Media Soc.

  • 2007

It is argued that using a symbolic interactionist perspective to frame the cyberself-ing project allows us to understand the creation of the cyber ‘I,’‘me’ and digital ‘generalized other’ as well as the dynamics of interactional cuing online.

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Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media
    Mizuko ItoJudd Antin S. Yardi

    Sociology

  • 2009

Conventional wisdom about young people's use of digital technology often equates generational identity with technology identity: today's teens seem constantly plugged in to video games, social

  • 1,237
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    [PDF] I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience | Semantic Scholar (2024)
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